Personal Filter

Recently, sites such as Facebook and Google have been "tailoring" their results. They have narrowed down the information on the web search based on where you are, what links you click on, and other tools on your computer. Eric Schmidt from Google believes that it is hard for people to consume something that has not been tailored for them but i believe the opposite. In the video we watched in class (TED Talks), they showed an example of this. They had two people type in the same word on Google but there were many different links that did not match up. Using this filter is a huge problem. It limits the amount of information that was receive, and we don't even get to pick it ourselves. It also keeps us in a "comfort zone". Maybe some people want to explore information and find different points of view. The filter keeps vital information out of our reach. Many people may think this filter is a great idea, but they probably don't realize that it is actually hurting us. The web is a place for us to find new information, but with this new system it can be harder than you think.